New Law Levels the Playing Field for New York Spirits and Cider Producers

Governor Kathy Hochul has signed legislation that opens up direct-to-consumer shipping for small craft manufacturers of spirits, cider, and mead in New York. The new law is a significant market expansion tool that allows these producers to ship their unique products directly to consumers within New York and across state lines.

For New York's craft beverage industry, the new law means greater access to high-quality New York-made products. Direct-to-consumer shipping offers an essential new outlet for these smaller producers to build brand loyalty, connecting directly with consumers who want to enjoy the unique products that define New York’s craft beverage industry.

This expansion of market access is particularly significant as New York is home to the largest number of craft cideries in the nation and ranks second in the U.S. for the number of distilleries. This new law makes sure that spirits and cider makers get the same rights that wine producers have had for almost twenty years. Plus, it puts measures in place to stop underage people from getting alcohol and pays taxes properly.

Hochul’s office says that by allowing New York's craft manufacturers to ship directly to consumers, the state is supporting local businesses and boosting tourism and agriculture. This direct-to-consumer shipping option means that consumers can now enjoy high-quality products from the comfort of their homes, supporting small businesses and encouraging the growth of the craft beverage industry in New York.

This permanent measure will now provide a long-term solution for small craft manufacturers to continue growing their businesses, reaching customers both within and outside of New York. Hochul's office says it's a win-win situation for producers and consumers alike, enriching both the industry and the experiences of those enjoying these unique New York-made products.

The new law takes effect in 90 days, allowing consumers to explore and enjoy New York’s world-class craft spirits, cider, and mead from their own homes.